- Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty.

- Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action.

- Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace.

- Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate.

- Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication.

Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity.

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