Making a Marketer

Unlock the Power of AI in Content Marketing with Andy Crestodina


Listen Later

We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.

Learn About...

- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.

- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.
- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.
- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.
- Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.

  • Our Guest...
Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.

 

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

...more
View all episodesView all episodes
Download on the App Store

Making a MarketerBy Megan C. Powers

  • 5
  • 5
  • 5
  • 5
  • 5

5

31 ratings


More shows like Making a Marketer

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,822 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,438 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,593 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

How to Be Awesome at Your Job by How to be Awesome at Your Job

How to Be Awesome at Your Job

1,033 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,252 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,064 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,429 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

86 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,600 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

808 Listeners

The Resetter Podcast with Dr. Mindy by Dr. Mindy Pelz

The Resetter Podcast with Dr. Mindy

1,365 Listeners

ReThinking by TED

ReThinking

624 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

355 Listeners