Making a Marketer

By Megan C. PowersBusiness Education How To Marketing

Making a Marketer episodes

October 09, 2024 Demystifying Dark Social in Digital Marketing with Krissy Buck
In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.
Learn About...
- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.
- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.
- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.
- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.
- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.
Our Guest...
Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.
We recorded this one LIVE - go HERE to see us on video.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
30 min
September 25, 2024Season 8 Kick-Off - Season 7 Reunion Show (Pt.2)
This is part two of our Season 7 reunion / Season 8 kick-off!
If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
Our Guests...
Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode).
Episode 150 - Career and Living Transitions
Gary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life.
Episode 151 - Play to Combat Burnout
Stefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation.
Episode 138 - Events as Part of Go-To-Market Strategy
Brooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city.
Episode 135 - Freelancing and Finding Balance
Phil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact.
Episode 134 - Creating Unforgettable Experiences
Jessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships.
Episode 143 - Exploring the CARE Approach to Marketing

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
49 min
September 11, 2024Season 8 Kick-Off - Season 7 Reunion Show (Pt.1)
If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
The guests who joined us...
Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing professional, and keynote speaker. Troy shares his journey of creative resiliency and the importance of community connections.
Episode 146 - Turn Online Connections into Real Business & More

Liz Lathan & Nicole Osibodu: Founders of The Community Factory and Club Ichi. They discuss the evolving nature of community management and the importance of fostering genuine connections.
Episode 148 - Community as a Service

Anne Hohenberger: A seasoned freelance writer with expertise in B2B communications. Anne provides insights on effective client management and the importance of continuous learning.
Episode 152 - Fire-Up Your Freelance Writing

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 155, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
40 min
August 28, 2024Building Brand Momentum Through Marketing Strategy with Bri Seeley
In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.
Learn About...
- Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.
- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being, while also pursuing big business goals.
- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.
- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.
- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.
Our Guest...
Bri Seeley
A TEDx Speaker and award-winning business woman, Bri Seeley is The Entrepreneur Coach. She works with highly ambitious female entrepreneurs to defy reality by bringing their most unrealistic goals to life without overworking, under-living, or sacrificing themselves for their audacious visions. Bri uses a high-touch, bespoke approach to unapologetically help you design and create long-term, sustainable, and profitable success.

You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health, and more.

Bri has a new podcast - CHECK IT OUT!
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 154, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
45 min
August 14, 2024Integrated Marketing with Ecommerce Strategies with Jeff Howell
In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies.
Learn About...
- Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed.
- Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations.
- Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth.
- Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers.
Our Guest...
Jeff Howell
With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
40 min
July 31, 2024Fire-Up Your Freelance Writing with Anne Hohenberger
In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently.
Learn About...
- Transitioning to Freelance: Discover how Anne made the leap from in-house positions to freelancing and the pivotal moments that shaped her career.
- Pitching Clients: Gain practical tips on how to effectively pitch to clients and secure projects, including the importance of understanding client needs and presenting your value.
- Handling Writer’s Block: Explore techniques to overcome writer’s block and keep creativity flowing, even under tight deadlines.
Our Guest...
Ann Hohenberger - With a rich background in B2B communications, Ann has honed her skills in branding, customer acquisition, social media, executive coaching, and content creation. Her versatile experience makes her a valuable resource for anyone looking to navigate the freelance landscape.
Join us for a conversation filled with practical advice, personal anecdotes, and actionable tips that will inspire and guide you in your freelance journey.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 152, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing
music! Check out his music on Spotify!**
42 min
July 17, 2024Using Play to Conquer Leader Burnout with Gary Ware
On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout.
Learn About...
Using Play to Improve Work Life: Discover how incorporating play into your professional life can enhance creativity, confidence, and collaboration.
Overcoming Leader Burnout: Understand the signs of burnout and actionable strategies to alleviate it through play and intentional breaks.
Creating a Playful Workplace Culture: Learn the steps to foster a resilient, innovative, and inclusive culture by integrating play into daily routines and meetings.
Success Stories: Hear about real-life examples of organizations that transformed their culture and improved employee retention and satisfaction through playful strategies.

Our Guest...
Gary Ware: Founder of Breakthrough Play and author of "Playful Rebellion," Gary is a corporate facilitator and keynote speaker with over 20 years of experience. He has partnered with top-tier companies like SAP and Intuit, using improv and playful methodologies to enhance team dynamics. Recognized as one of the top 25 emerging culture creators, Gary brings a wealth of knowledge on how play can maximize workplace success.
Join us for an enlightening conversation filled with practical tips and inspiring stories. Whether you're a leader, a marketer, or someone seeking to rejuvenate their work life, this episode offers valuable insights for everyone.

~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 151, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing
music! Check out his music on Spotify!**
54 min
June 26, 2024Celebrating 150: Life-Changing Moves & Career Transformations with Angus Nelson and Courtney & Bryan Kramer
We are thrilled to share our milestone 150th episode!
This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers.
Learn About...
- The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and how this adventurous decision has transformed their lives.
- Influence on Work: Learn how living in a new environment has reignited their creativity and influenced their professional endeavors.
- The Role of Coaching: Understand the profound impact of coaching on personal and professional growth, and why everyone could benefit from it.
- Marketing in the Age of AI: Explore how AI is revolutionizing content creation and why staying human is the ultimate competitive advantage.
Tune in for an episode brimming with insights, inspiration, and heartfelt moments as we celebrate this significant milestone. Whether you're an entrepreneur, marketer, or someone navigating life's many transitions, this episode offers valuable takeaways for everyone.
Our guests...
Angus Nelson: Executive coach helping entrepreneurs create a wealthy life, focusing on wholeness, wellness, and goodness. His past episode: "How to Ask the Right Questions" (4th most downloaded as of 6/25/24)
Courtney Smith Kramer: Author of "Be Your Creative, Sexy Self," outsourced executive creative director, and marketing strategist working with purpose-driven companies.
Bryan Kramer: Executive coach, keynote speaker, and author focusing on helping executives make impactful decisions for their teams and companies.
Bryan & Courtney were on Ep.17 (last one of season one):
"Human Marketing - Remembering WHO we are Marketing to!"
SURPRISE (brief!) Guest: Dan Gingiss
Ep.44 - "Customer Experience IS Marketing" (2nd most downloaded as of 6/25/24)
Ep. 96 - "Develop Influence Through Shareable Content" (8th most downloaded as of 6/25/24)

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 150, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing
music! Check out his music on Spotify!**
46 min
June 12, 2024 Work that Network with Megan Powers
This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show!
Networking working.
When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts." And then when I looked on Dictionary.com, it said this: "a supportive system of sharing information and services among individuals and groups having a common interest."
I think the second definition is closer to the mark. Perhaps it still doesn't fully get there (for me) because it doesn't include the words consistently or regularly. Maybe in my brain it should also include - then what? But perhaps that is another word. What's a word for what you do after you have made those contacts? Working your network... Communication? Relationship-building?
You see, I think if we have regularly or consistently continued to "work our network" or kept up with people, then folks are top of mind when opportunities come about.
This week I (almost) simultaneously got a reach-out from a former colleague to catch-up and a message from a friend who has been looking for a job for a bit. The former colleague had a potential advisory/consulting opportunity for me... and my job-seeking friend was reminding me she was still out there looking.
The timing of this caused me to look and see if the colleague's company had any job openings that might work for the job-seeker, and they did. Bingo! Now, I'm not saying that means this will be a perfect match and she will get hired, but we wouldn't know if I hadn't looked.
Perhaps there is some serendipity involved here, but my point is that keeping in touch with former colleagues is a great idea - and not just when you need something. The more we stay top-of-mind, the more potential we have to help others and ourselves.
Keep building those relationships by the random reach-out, by commenting on their posts, sharing their content... and always keep an open mind about how we can help each other! Work that network.
~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 149, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing
music! Check out his music on Spotify!**
9 min
May 15, 2024Community as a Service with Liz Lathan and Nicole Osibodu
In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space.
Learn about...
- The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey.
- Community as a Service: Discover how The Community Factory offers ongoing support to keep the spirit of community alive year-round, turning one-time events into continuous, meaningful engagement.
- Club Ichi: Get an insider's look into Club Ichi, the fastest-growing community for B2B event marketers, where industry professionals can share, learn, and grow together beyond the confines of a typical event.
Our guests...
Liz Lathan and Nicole Osibodu are not just community builders; they are community innovators. With a vision for more authentic, participant-driven events, they've revolutionized the way we think about engagement, connection, and the power of collective wisdom in the business world. As founders of The Community Factory and Club Ichi, they've crafted a space where professionals can break free from the 'rubber chicken' circuit and dive into experiences that are both enriching and empowering.
Tune in for an episode that's not only packed with actionable insights, but also brimming with the passion and energy that only Liz and Nicole can bring. Whether you're an event professional, a marketer, or simply someone who values the strength of community, this is an episode you won't want to miss.

~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 148, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing
music! Check out his music on Spotify!**
45 min

About Making a Marketer

From the publisher's feed

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017.