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Derelee Potroz-Smith - Global recognition for wool innovation
Dom talks with Woolchemy co-founder and CEO Derelee Potroz-Smith about its recent win at the IDEA® 2025 event in Miami, the opportunities it presents for the company in the US$125b industry and how they developed the world’s first hygiene-grade wool capable of replacing petroleum-based plastics in disposable hygiene products.
Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.
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By rova | REXDom talks with Woolchemy co-founder and CEO Derelee Potroz-Smith about its recent win at the IDEA® 2025 event in Miami, the opportunities it presents for the company in the US$125b industry and how they developed the world’s first hygiene-grade wool capable of replacing petroleum-based plastics in disposable hygiene products.
Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.
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