In the world of Interior Designer websites, where a single picture can resonate with a thousand words, is copy truly essential? Or is it only a waste of resources?

Yes, your photos should speak volumes. They should speak for themselves. So the question is, do you still need words on your website? Can the pictures alone grab people's attention in just a few minutes?

Today on the podcast, I chat with Masha, an Interior Design Copywriter. She shares the common mistakes interior designers make when writing copy for their websites, and how she writes website copy that connects and sells.

Want to understand why copywriting matters for your interior design business? Listen in as we chat about website messaging (and lead magnets & email too!). We even discuss AI, such as ChatGPT, which proves the importance of a copywriter despite advances in artificial intelligence.

Featured Guest:

Masha Koyen is the Messaging Strategist and Copywriter behind Content Vertical. With over 20 years of professional writing experience, she is your word ninja, specializing in data-driven strategic copy that instantly engages your audience. She's the copywriter behind some kickass websites in the interior design industry.

Her signature REVEAL method, which blends research insights with brand elevation, ensures that your web copy speaks directly to your clients' innermost desires.

Drawing from 14 years of marketing expertise with global giants KPMG and Deloitte, Masha launched Content Vertical in 2019, carving a niche in website copywriting. Her journey was driven by a desire for more family time, making Masha not only a master of words but also of work-life balance.

Why you’ve got to check out today’s episode:

Check out the show notes >>> How to Write Your Interior Designer’s Website Copy With Masha Koyen

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Interior Designers are typically perfectionists. For every design project, they spend countless hours tweaking and refining to produce the best design. Although they strive for perfection, they still feel unsatisfied. As a result, they become exhausted and frustrated, questioning whether their work will ever be good enough. 

If this is you, then it's time to break free from the cycle of perfectionism and discover a new path to growth and fulfillment in your craft.

Join me in this episode as I explore the impact of perfectionism on our interior design practices. Together, let's learn how to cultivate a more flexible mindset, embrace imperfections, and thrive in our creative journey. 

Tune in on this empowering episode.

Why you’ve got to check out today’s episode:

Check out the show notes >>> Perfectionism: Its Impact on Interior Design Practices & How to Rise Above It

NEXT STEPS:

Grab your freebies:

Listen to Related Episode:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are you feeling frustrated and overwhelmed by the lack of success in your creative endeavors despite your best efforts? 

You may be pouring countless hours into perfecting your designs but struggling to attract clients or generate sales. Maybe you're trying to navigate the complexities of running a business, but finding it difficult to make strategic decisions or manage finances effectively.

The pain of not seeing your hard work translate into entrepreneurial success can be incredibly disheartening, and I hear you.

In today's episode, I sit down with Tobi Fairley and talk about the importance of design skills and business knowledge for success in the interior design industry. We dive deep into how to navigate a career in interior design, the benefits of lifelong learning, and the rewards of taking well-analyzed risks.

Don't miss out on this enlightening conversation!

Featured Guest:

Toby Fairley is an innovation igniter, a thought architect, and one of the leading voices on reimagining what it means to run a successful creative business in an equitable and sustainable way. 

As the host of the Design You Podcast, Toby delivers a life-altering inspiration for creative entrepreneurs mixed with tactical business advice, and unfiltered aha moments on topics most business gurus won't dare to cover. 

She has been featured in many publications. When Toby is not running her high-end residential interior design firm, leading her online membership community for ambitious creative professionals Design You, or recording an episode for her top-rated podcast, you can find her working on her upcoming book, Thinking Deep Thoughts, about how to change the world painting or curled up with a few good books and spending time with her family and two pups. 

Toby lives in Arkansas with her attorney husband and her teenage daughter who has just gone to college.

Why you’ve got to check out today’s episode:

Check out the show notes >>> Mastering Interior Design Business: Tobi Fairley's Expert Tips for Success

Links Mentioned:

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Did you know that wallpaper is still way in? Are you open to using wallpaper in your design projects?

In today’s episode, I have a fascinating conversation with Selena Lewis, a professional interior designer known for her eclectic style. We dive into her journey in the design world, how she started her business, her unique design style, and her expertise in incorporating playful wallpapers, rich textures, and bold patterns into her projects.

She reveals how she found her niche in wallpaper, a design element often overlooked or underutilized, and discusses the importance of educating clients about the transformative power of wallpaper in creating truly exceptional spaces.

We also discuss an important pain point that many designers face: how to get paid for your calling. So, don't miss out on this inspiring episode as Selena Lewis brings her expertise and passion for wallpaper to the forefront, encouraging aspiring and established designers alike to embrace their own unique design paths.

Featured Guest:

Selena Lewis is a professional Interior Designer based in Atlanta, Georgia, who prides herself on her thriving business that is built on client testimonials. Her outstanding work has recently been recognized in Atlanta’s My Home Improvement Magazine as a Top 10 Rising Star In The Home Improvement Industry.

Her design style is eclectic, with a penchant for incorporating playful wallpapers, rich textures, and bold patterns to elevate spaces. She is skilled in blending different styles to create unique and personalized interiors for her clients.

Why you’ve got to check out today’s episode:

Check out the show notes >>> A Designer's Passion: from Wallpaper to Running a Full-Service Interior Design Firm With Selena Lewis

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Does your website leave a strong online impression and attract those premium clients you've been dreaming of?

To build a website that continues to bring new & premium clients, you need to take a strategic approach.

In today's episode, we delve into the key elements that can make or break your interior design website. Our special guest, Robyn White of RDW Design Studio, shares her expertise and insights on how to optimize your website to attract premium clients. She emphasizes the importance of consistent branding, and the use of a clear call to action (CTA) to guide visitors towards the primary goal of your website. She also highlights common mistakes to avoid when designing a website.

So, if you are an interior designer looking to optimize your website, don't miss this treasure trove of invaluable insights and practical tips for creating a strategic and effective website that stands out in the competitive interior design industry.

What are you waiting for? Listen now!

Featured Guest:

Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located in Cape Cod. She offers a refined website design experience for clients who value quality and want a strategic, sophisticated, and simple website design so they can book more premium clients.

Robin specializes in helping interior designers, architects, builders, and stagers elevate their websites so that it reflects the high-quality work they provide and so their business has the online home it deserves.

Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online. She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie duck through her supportive streamlined and stress-free design process.

Robin designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients.

Why you’ve got to check out today’s episode:

Check out the show notes >>> Key Elements for Your Interior Design Website That Attract Premium Clients With Robyn White

Links Mentioned:

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Listen to Related Episode:

Ep49: Which Interior Designer Path Should You Take? Answer My 6-Question Quiz to Find It Out

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Hey, curious creatives! I've got something exciting to share with you all. I created a fun quiz to help you find out what type of interior designer you should be. It's quick and easy, with just six simple questions, and you'll gain valuable insights into your personal style, design preferences, and the type of environments that fuel your creative fire. The quiz will ultimately lead you to your design niche.

I've also discussed the four conclusions or result answers - Residential, Commercial, Hospitality, or Spatial Experience Design, shedding light on the different roles, approaches, and challenges each one presents.

Interior Design is so diverse, but there's something for everyone in this creative field! And if you're multi-faceted like me, try the quiz a few times and see how your answers lead to different outcomes.

So, whether you've just discovered your passion for interior design or are looking to refine your skills and explore new horizons, tune in, take the quiz, and let me help you on your journey to becoming an interior design pro!

Lastly, share your quiz results with me on Instagram at @rwarddesign. I can't wait to see what kind of Interior Design you should be doing! Let's stay creative and enjoy the remaining interviews in our summer series together!

Click here to take the quiz!

Why you’ve got to check out today’s episode:

Check out the show notes >>> Which Interior Designer Path Should You Take? Answer My 6-Question Quiz to Find It Out

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Listen to Related Episode:

34\\ Hospitality Design: 5 Key Considerations for Aspiring Designers with Jessica Marshall

43\\ The Design World: Exploring the Intersection of Production Design and Interior Design with James Bartol

46\\ From Doubt to Success: Overcoming Challenges in Interior Design and Architecture with Robert Ancill

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week..

Are you an interior designer who is struggling to keep track of your finances? Many interior designers find bookkeeping to be a daunting task. It can be time-consuming, challenging, and even stressful. If you're one of those designers, you're not alone. That's why I invited LoriAnn to discuss the importance of hiring a bookkeeper for your interior design business.

As a virtual bookkeeper and fractional CFO who specializes in working with interior designers, she knows firsthand the challenges that designers face when it comes to finances. She talks about the importance of hiring a bookkeeper to keep track of your income and expenses, prepare financial reports, and file taxes; and how this can alleviate stress and bring peace of mind to creative professionals. She shares her expertise on the differences between tax accountants and bookkeepers, highlighting the value of having a bookkeeper throughout the year, not just at tax time.

So whether you're ready to hire your first bookkeeper or you prefer doing it yourself, I encourage you to listen to this episode and learn why hiring a bookkeeper is so crucial for interior designers and how to find the right one for your business.

Featured Guest:

LoriAnn Kuntz is a virtual bookkeeper and fractional CFO for creative entrepreneurs. She is the owner of LoriAnn Kuntz Virtual Bookkeeping, a boutique creative bookkeeping firm that specializes in Done-for-You monthly bookkeeping, fractional CFO services, and helping people get off the ground and how to keep track of their finances.

Her goal is to bridge the gap between traditional accountants and business owners. With 35-plus monthly DFY (Done-for-You) bookkeeping clients in the industry, she has the insight and experience to help you uplevel your business while removing the stress and burden of managing your finances. Whether you're just starting out or you've been in business for years, her mission is to help creatives feel peace about their finances, while growing their profit and confidence. 

Why you’ve got to check out today’s episode:

Check out the show notes >>> From Chaos to Cash Flow: The Transformative Power of Hiring a Bookkeeper for Your Design Business With LoriAnn Kuntz

Links Mentioned:

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are you struggling to drive traffic to your interior design website? Are you looking for ways to improve your business's online presence?

If so, why not consider Pinterest as a powerful search engine and marketing tool for your business?

In this episode, I explore the world of Pinterest with Pinterest marketing expert, Vanessa Cooper. She shares her expertise in leveraging Pinterest SEO and incorporating local keywords to reach your target audience effectively. She also provides helpful tips on using Canva to create amazing pins that can bring traffic even years later.

Tune in to unleash your creativity, tap into the immense potential of Pinterest, and transform your design business with the ultimate tool for visual inspiration and client attraction.

Featured Guest:

Vanessa Cooper is a Pinterest marketing expert and content creator providing Pinterest marketing, copywriting, and graphic design services to small and large business owners.

She is a wife, mother, and crazy plant lady described as a fruit loop in a bowl of Cheerios. Locally recognized as one of the best social media marketing agencies, she uses her Pinterest marketing skills, creative thinking, and powerful words to capture the attention of your target audience and grow your business.

If you want your business to thrive on Pinterest with stellar Pinterest marketing management or an entertaining yet informative blog filled with capturing content that keeps your audience wanting more, then Vanessa is the right person to help your business thrive.

Why you’ve got to check out today’s episode:

Check out the show notes >>> The Power of Pinterest: How to Boost Traffic to Your Interior Design Business With Vanessa Cooper

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Have you ever dreamt of a career in design or architecture but been told not to pursue it? Well, you are in for a treat!

Join me today as I sit down with my special guest Robert Ansell, CEO of TNI Design. Robert takes us through his incredible path from being told not to pursue architecture to creating restaurant design and concept development to starting an agency & expanding his services to include interior design and architectural projects. Along the way, he encountered doubts and obstacles, but his unwavering persistence and passion for design propelled him forward.

Robert also shares the exciting and innovative projects he is currently working on, including an eco-village and a groundbreaking venture to design livable spaces on Mars. He also talks about the upcoming trends in the restaurant industry, from interactive ghost kitchens to the integration of robotic technology, and explores the use of sustainable materials in architecture and interior design.

So, tune in for an inspiring conversation filled with valuable insights and advice.

Featured Guest:

Robert Ancill is the CEO of TNI Design, an architectural design agency that specializes in restaurants, hotels, luxury, and eco homes.

With over 25 years of experience, Robert has designed over 89 new brands and 800 restaurants or cafes opening or remodels for clients in 24 countries. Some of his notable projects include designing multiple high-profile restaurants and hotel brands as well as providing interior design services to several businesses in the hospitality industry. 

When he is not busy working, Robert enjoys photography as a hobby. His work has been featured in several magazines & websites and on his website, Introspective Lense. 

In 2020, Robert authored a book called post-COVID-19 Reboot, a forecasting guide to opening restaurants, bars, and hospitality businesses after the quarantine period was lifted in 2021. 

Why you’ve got to check out today’s episode:

Check out the show notes >>> From Doubt to Success: Overcoming Challenges in Interior Design and Architecture with Robert Ancill

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com (https://rwarddesign.com/) to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Do you want a polished and professional interior design portfolio but don’t know where to start?

A portfolio is critical to your interior design career since it showcases your skills and experience. A well-crafted portfolio can help you land your dream job or project, but creating one can be daunting.

In this episode, I share tips and tricks that will help you create a portfolio that impresses potential clients and employers. I also explain why it is necessary to create one for your interior design career.

So, if you are unsure what you should include in your portfolio and how to make it look best and stand out, this episode is for you. Listen to this episode so you can start creating your portfolio today!

And, if you need help reviewing & polishing your portfolio, join My Design Mentor.

Why you’ve got to check out today’s episode:

Check out the show notes >>> 4 Smart Ways to Build an Interior Design Portfolio That Stands Out

NEXT STEPS:

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at [email protected] if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com (https://rwarddesign.com/) to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...