Oded Ezer, B.Des, Senior Lecturer, Graphic Design Department, Holon Institute of Technology
Typography is a central part of graphic design: creating and organising letters, words, sentences and simple and complicated texts in a given format. My professional work has many facets, and all of them, one way or another, are connected with words.
Consulting on Complex Typographic Design
Visual editorial planning and art direction for magazines, newspapers and books. These products tend to include various content and wording which require large scale thinking and meticulous typographic planning. Among the studio’s clients: Little Brown and Co., Globes financial newspaper, Maariv newspaper, Makor Rishon newspaper and Open TBE.
Font Design for Designers
Since 2000 I have been involved in the field of typeface (fonts) design and distribute my fonts independently.
Among my best known Hebrew fonts are: Doo, Rutz, Alchemist, Meoded, Sussita, Na, Ezer Block, Frankrühliah, and many more. Among the clients who use my fonts are leading advertisement and online design companies, daily newspapers and magazines, book publishers, TV channels and many independent designers. Some of my fonts have won excellence awards from the New York Type Directors Club, the Association Typographique Internationale (ATypI), as well as the Israeli Ministry of Education Award.
Corporate Fonts for Companies
Custom made, unique fonts that reflect the company’s values are an essential tool of its entire branding, and upon which all the company’s visual and advertising material is based.
Thus, I have created an automatic visual connection between the product, its commercial message and the company. A perfect match between the font and company’s values is a cornerstone
in the process of building a visual concept that will be created according to specific criteria for each company, such as the nature of its products, its potential customers, the purpose of advertising, etc. Among the studio’s exclusive font clients: mSystems, Migdal insurance company, YES, Globes financial newspaper.
Logo and Trademarks Design
Since 2000, I have been involved in the field of Branding in general, with special focus on Logo Design for small and large- sized companies. Among the logos I have designed throughout the years are logos for Bank Hapoalim, Open TBE, YES, Channel 10, Channel 2, Netex, Promotheous, Magnolia, Globes financial newspaper and many more. The studio works are published in books, catalogues and design magazines all over the world.
Poster Design and Printed Matter
This comprises poster design for cultural events, companies and mainly as part of my experimental activities. Some of the posters are kept in private collections of the largest and most eminent museums in the world such as MoMA, Museum für Gestaltung, Zürich and Israel Museum.
Teaching Typography in Israel and Abroad
In 2001 I began teaching typography and magazine design to 3rd-4th year students at Shenkar College of Engineering and Design, at the newly established Graphic Design Department, as part of the founding team.
Later on, I taught magazine design and experimental typography to 3rd-4th year students at the WIZO Academic Center in Haifa, and for a short term, logo design for 3rd-4th year students at the Bezalel Academy, Jerusalem.
Currently I am teaching at HIT - Holon institute of Technology, in the Visual Communications Design department: Typographic Foundations to 1st year students, Advanced Typographic Design to 2nd year students, Typography for Screen and Branding for 3rd year students and as a final project instructor to 4th year students. I am invited by design faculties abroad to lead short-term workshops and Master classes (Austria, Turkey, Korea, Italy and elsewhere).
My most well-known projects are: Typosperma which was created in 2006 and presented at the Museum of Modern Art (MoMa) in
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