TikTok is the fastest growing social media platform of all time. Just as Darla and Natalie predicted, it’s completely taken off—and isn’t just for the tweens anymore. It’s expanding into different genres and gaining traction outside of the 18-24 demographic. People now spend just as much time on TikTok as they do on YouTube. 

So how should a designer capture the audience? It isn’t just posting photos or catchy captions, but video production—which can be difficult. Is the payoff worth the effort it takes? Listen to this minisode of Wingnut Social as Darla and Natalie weigh in on this social media sensation and share WHY it’s time to embrace it!

• [1:10] Gin & Tonic diet: Elderberries against aging

• TikTok

TikTok has seen dramatic growth—probably in part due to the massive numbers of people quarantined at home. Their engagement has skyrocketed and everyone is on the platform non-stop. Darla is obsessed with TikTok and points out that part of the reason is that the algorithm is amazing and curates content that she loves.

Not only that, but designers can be more discoverable than ever if they use the right hashtags. So why is not the perfect time to embrace TikTok? Marketers are beginning to eye the platform for opportunity. So it’s the perfect time to build your audience and get on their radar. 

Darla points out that if she could go back and build an audience on Instagram before it exploded in popularity she’d be all over it. This is your chance to capture that market share before TikTok is overrun.

TikTok is making the shift towards DIYs, video tutorials, and more. Doctors are even sharing medical advice on TikTok. The one caveat is that you can’t be afraid of video. But if you’re creative, you have the ability for a video to go viral quickly. 

Darla has followed someone on TikTok from the very beginning—Mrs.Space.Cadet—who now has over 300,000 followers. She created a brand from absolutely nothing. TikTok wants to expand their market share so it’s time to jump on the bandwagon.

Darla does point out that there is a learning curve. It isn’t as easy to catch on to as Facebook or Instagram. So grab your teenager, sit them down, and have them help you learn the ins and outs. Because the payoff for the work you put it in will be well worth the effort. 

• www.WingnutSocial.com

Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

Audio Production and Show notes by