Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Creative Director, Liam Maher. Leading the design team at the Danish shoe brand ECCO, Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is a series of interviews with men’s designers. In this episode of Lives of Tomorrow, Liam shares with Carla Buzasi, CEO of WGSN his wealth of experience and passion for how design is evolving with masculine identities individually and collectively and where innovation meets tradition.