Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving sales. 

Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/JbzU87txcMQ

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