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In the discussion, Tyson Franklin and Jim McDannald, DPM, discuss the benefits of niche marketing in the podiatry industry. They explore examples of successful niche practices, highlighting the balance between specialization and general care in attracting patients. They discuss that having a clear, focused message on specializations does not limit a clinic to it. They also emphasize anti-competitive practices among podiatrists and recommend collaboration to provide the best patient care. Furthermore, they discuss how a unique practice can attract patients through a 'gravitational pull'.

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in marketing, the business, and growing your practice.

Apple Podcasts: https://podcasts.apple.com/ca/podcast/podiatry-marketing/id1604397314
Spotify: https://open.spotify.com/show/0DlMnQW4lPMhPuwvPR5rzx

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Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

LinkedIn:
Jim - https://www.linkedin.com/in/mcdannald/
Tyson - https://www.linkedin.com/in/tysonfranklin66/