Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for the American Cattlemen Media Group, and he sits down with the Diamond Lazy J Ranch team: Brent, Justin, and Tim Nollette along with Connor Barnes. In this episode, Dustin and the team discuss the upcoming Diamond Lazy J Ranch Bull Sale held on January 22nd, 2026. 

Their ranching journey began in 1987, when the founders purchased a small ranch. This foundation allowed them to lease a herd of purebred Angus and Gelbvieh cattle in 1992, marking their entry into the purebred cattle business. Over time, their focus expanded; in 2002, they planted their first grapes, and by 2014, they proudly opened their tasting room. Throughout it all, family has been the cornerstone of their success.

Today, family remains at the heart of everything they do. Brent and Justin have Built upon the initial success, teaming up with Tyler McNitt to develop the herd into what it is now. Their continued emphasis is on raising balanced-trait cattle that thrive in the Sandhills and surrounding regions. The ability of their cattle to perform effectively using available resources is paramount--it's the core of their goal: to raise outstanding cattle and strong families.

Diamond Lazy J Ranch has some outstanding bulls and heifers, including elite heifer bulls and crossbred offerings from prolific dams, underlining their pursuit of consistency and structural soundness. A Real outstanding sale that you won't want to miss folks.

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