Difference Between Scaling and Repeating Business Model (LA 864)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello.

Steven Butala:                   Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:                            And I am Jill DeWit, broadcasting from sunny Southern California.

Steven Butala:                   Today, Jill and I talk about the difference between scaling and repeating a business model. You know, like McDonald's is repeating.

Jill DeWit:                            Right.

Steven Butala:                   You open one, it's successful, you open another, and another one, and another one.

Jill DeWit:                            I think of Starbucks, now. I used to think of McDonald's. Now, I think of Starbucks all the time.

Steven Butala:                   Scaling is like writing a book or writing software. You sell 100 copies, 1000, then 10 million. It all becomes marketing, which is a beautiful thing. Publishing, I love the publishing business.

Jill DeWit:                            Cool. More importantly, how's your day going?

Steven Butala:                   It's going okay.

Jill DeWit:                            Really?

Steven Butala:                   It's okay. Why do you ask?

Jill DeWit:                            Because you're cheery and you feel like you're in ... I feel like something's going on today that makes you feel really good. So what'd you do this morning?

Steven Butala:                   I ran two miles. Jill and I, for our last, we've had that for a year now. We put a machine in our garage.

Jill DeWit:                            Yeah. The elliptical machine. I love that thing.

Steven Butala:                   Yeah. The brand is NordicTrack. We spent some money on it. Sears had a fantastic ... Who goes to Sears anymore? I do.

Jill DeWit:                            I know. That was hilarious.

Steven Butala:                   Sears had an 80% off deal for, it was like February. They brought in a bunch of inventory for these workout machines.

Jill DeWit:                            That's not why we went there. We were looking for the machine.

Steven Butala:                   We bought it because it was a fantastic deal.

Jill DeWit:                            It's great.

Steven Butala:                   So, anyway. We've had that thing for almost a year. We put a bunch of miles on it between the two of us.

Jill DeWit:                            I know.

Steven Butala:                   I feel great.

Jill DeWit:                            Well, here's what I did today.

Steven Butala:                   Probably to the point where it's annoying.

Jill DeWit:                            You're annoying? It's annoying?

Steven Butala:                   Like, man, you're too happy. You can get hit in the head in Detroit for that stuff.

Jill DeWit:                            No. I'm proud of you. I woke up today, got on the scale, and I was not displeased with the numbers, so I used that as an excuse to not get on the machine. So I'm proud of you.

Steven Butala:                   You want to know a secret?

Jill DeWit:                            Yes.

Steven Butala:                   I know exactly what the results are from your morning scale session just by your attitude, like, around 10:30.

Jill DeWit:                            That's hilarious. And how often I hang out in the office kitchen?

Steven Butala:                   No. If you're in a good mood, then you had a good scale event.

Jill DeWit:                            Thank you.

Steven Butala:                   So did you have a good one?

Jill DeWit:                            Everything's great.

Steven Butala:                   You want to give us the numbers?

Jill DeWit:                            No.