Sales is a game of inches. How you make your approach stand out from the competition (including do-nothing or do-it-internally options) can set you far ahead, or behind. 
There is as much differentiation in how you sell as there is in what you sell. But how exactly do you differentiate your approach? Tune in to hear five key steps you can take to make yourself stand out from the competition and bring value to your buyers. 
Here are some additional resources
The Seller Deficit Disorder https://bit.ly/2X9PbTr

Helping Buyers Reach Their Own Conclusions [Podcast] https://apple.co/2XbWZ7r

Stacking Customer Requirements in Your Favor [Podcast]  https://apple.co/3nlxnjh



Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify , or our website .