The buzz: Vite, vite! Chemical industry leaders face new challenges, as digital technologies transform our world and drive innovation at a breathtaking rate. How will you integrate acquisitions to reap promised synergies and on-board new revenue sources faster? What about reducing complexity and streamlining workflows across your entire global value chain? Reality check: Success in the digital era requires more than doing the same-old, only better, faster, cheaper, smarter. It demands re-imagining entire business models, business processes – the very nature of work itself. Ready? The experts speak. Bob Parker, IDC: “Only the guy who isn’t rowing has time to rock the boat” (Jean-Paul Sartre). Michael Casey, Accenture: “Roads? Where we're going, we don't need roads… (Dr. Emmett Brown, Back to the Future). Stefan Guertzgen, SAP: “Imagination is more important than knowledge” (Albert Einstein). Join us for Digital Transformation – Changing the Game in the Chemical Industry.