How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?

In this episode:

• How different types of search behaviour can influence choice of therapist
• How counsellors can improve the likelihood of being noticed
• What type of content to include to appeal to different types of people
• How to structure content to reach more potential clients

Chapters

00:00 Understanding Client Search Behaviour

03:33 Different Client Behaviours

05:55 Writing for "Idle Scrollers"

07:21 Attracting Clients with Clear Communication

09:13 Helping Emotional Searchers

11:31 Putting Yourself in the Shoes of Potential Clients

Keywords

directory profiles, therapist search behaviour, optimising profiles, attracting clients, clear communication

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.