Discover Ag

On today’s Mastermind episode, we’re speaking with Meghan Gates about building an online course and starting a YouTube channel. Meghan is a wife and mother of two, living out on the Oklahoma plains. Her passion for ranching, combined with all things homesteading, paint the picture of a true, old-fashioned western lifestyle. Armed with skills passed down from generations, Meghan is passionate about educating others on how to better grow, raise, preserve, and cook their own food. When she’s not juggling kids, you can find her elbows-deep in a pie, attempting a new skill, or talking to God while horseback. 

 

Like many, Meghan started sharing online with one goal in mind and is now looking to grow her brand, diversify her income and expand her business. What started as simply sharing her homesteading life has slowly turned into brand work, an apparel line and most recently, the launch of an online course with thoughts of pivoting to a YouTube channel. With so many changes, Meghan is here today to brainstorm what most of us ask ourselves - how do we successfully pivot our businesses? 

 

In this episode, we cover: 

• The ideal marketing strategy and timeline
• Different types of launches such as presale vs. beta launch and doors open/close vs. evergreen
• To remember that as an entrepreneur, we have the power and freedom to make changes whenever we want
• YouTube monetization and repurposing content

 

Resources & links mentioned in this episode: 

• Want to be our next Mastermind guest? Fill out the application at www.elevateyouragstory.com/podcast. 
• Visit Meghan’s website, https://meghangates.com/
• Meghan’s course on chickens, https://meghangates.com/the-broiler-school
• Connect with @meghanlynngates on Instagram

• Sign up for our course waitlist to be the first to know when doors open! https://www.elevateyouragstory.com/course

• Visit our website, https://www.elevateyouragstory.com/
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: http://www.thegaugepodcast.com/

 

Make sure to hit subscribe so you don't miss out on future episodes!

 

Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/006-mastermind-building-an-online-course-and-starting-a-youtube-channel

It can feel a little intimidating as you start sharing online. For many, social sharing, and ultimately social selling, is stepping into an entirely new arena and one of the first things you may want to know is what to expect. On this episode, we will be looking at 5 things we think you should know about sharing online. We tried to go beyond the generic advice and dive a little deeper. While keeping the big picture in mind: growing your business. 

 

In this episode, we cover:

• What you should plan for and navigating preconceived notions and surprises along the way
• How big your following needs to be before you can start monetizing
• How to manage the ins and outs of sharing from family dynamics to negativity
• Your biggest competitive advantage

Resources and links mentioned in this episode:

• Sign up for our course waitlist at: www.elevateyouragstory.com/course to be the first to know when doors open!
• Visit our website, www.elevateyouragstory.com
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: The Gauge

 

Make sure to hit subscribe so you don't miss out on future episodes!

 

Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/005-5-tips-for-sharing-online-with-natalie-and-tara-what-we-wish-we-knew-starting-out

Today’s show is an Interview: Scaling an 8 figure online business with Laura Benson of Shop Filly Flair. Laura is a born and raised South Dakota farm girl who became an entrepreneur at a very young age. Over the last decade, Laura has spent a majority of her time building her online boutique - Shop Filly Flair - into an 8-figure a year business while simultaneously raising kids on the farm with her husband. 

In this episode, we cover:

• How Laura always had an entrepreneurial heart and mindset, even when she didn’t know what that word meant
• There was a major season of hustle - with her time and her money - to invest in her business and get it where it is today
• Finding the courage to pursue your goals and dreams and not caring what others think
• How it’s ok to shift to new ideas and test new waters in your business
• The pitfalls and challenges Laura faced as she was growing her company and how she overcame them and learned from them 

 

Resources and links mentioned in this episode:

• Visit the Shop Filly Flair website www.fillyflair.com
• Connect with Laura on Instagram @laurabensonofficial 
• Visit our website, www.elevateyouragstory.com
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: The Gauge

Make sure to hit subscribe so you don't miss out on future episodes! 

 

Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/004-interview-scaling-an-8-figure-online-business-with-laura-benson-of-shop-filly-flair

On today’s Mastermind episode we are speaking with Ashley Machado. Ashley is the granddaughter of a dairy farmer and wife to a calf rancher and almond farmer in California. She has her B.A in Human Development, and Masters in Social Work with an emphasis in Clinical Mental Health. Ashley is rethinking the way we support Mental Health in the ag industry and specializes in breaking down big ideas and deep feelings into simple and actionable strategies for ag families and businesses alike. Her goal is for everyone in the ag industry to have the tools they need in their mental health tool box by talking about things like anxiety, self-growth, relationships, and communication.

 

Ashley has been fortunate enough to arrive at a place where she feels incredibly aligned with her passions and is now looking to turn them into a profitable business.With so many dreams and different paths to bring them to fruition, Ashley is here to talk today about what so many of us struggle with: where to start in creating an offer and how to best spend our time selling that offer. Tune in as we take Ashley’s ideas and turn them into a working model she can put into the world.

 

In this episode we cover:

• The value in bootstrapping the basics to start so you can test the waters and analyze the initial interest and outcomes
• How to effectively and efficiently create and promote a new offer
• Focusing on your MVP (minimally viable product) so you can take one small step today to move your business forward

 

Resources and links mentioned in this episode:

• Visit Ashley’s website, www.melaroseacres.com 
• Connect with Ashley on Instagram @byashleymachado and LinkedIn
• Visit our website, www.elevateyouragstory.com
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: www.thegaugepodcast.com

 

Make sure to hit subscribe so you don’t miss out on future episodes!

 

Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/003-mastermind-creating-an-offer-with-ashley-machado

We all start somewhere. Every full-time business was once a side hustle, a startup or a part-time gig. Those late nights and early mornings where we are working completely exhausted because we are cramming all of our passions into any and every open moment of the day. These are draining times, but also exciting times. We’re building something new. Bringing our ideas to life and putting them out into the world for others to enjoy. But navigating this season can be hard; how do you manage working one job while building another one? How do you know when the time has come to go all in? These are some of the things we discuss on today's episode: Quitting to Six Figures. 

 

In this episode we cover:

• Both Tara and Natalie’s backgrounds and journeys that got them where they are today
• The mental, emotional and logistical hurdles that were holding them back from making the leap and how they overcame them
• What they learned about the value of going “all in” 

 

Resources and links mentioned in this episode:

• Visit our website, https:www.elevateyouragstory.com
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: www.thegaugepodcast.com

 

Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/002-quitting-to-six-figures-with-natalie-and-tara

On Discover Ag, hosts Natalie Kovarik and Tara Vander Dussen share relevant and captivating conversations in the Agriculture and food space to help you better understand our food system and connect you with the hands that feed us.

Every single week they highlight Agriculture in a modern way and give their professional farming opinions on a mix of entertainment, facts and trending news articles. Discover Ag has been described as a cross between Mike Rowe/The Way I Heard It podcast and The Morning Toast podcast and Natalie and Tara are very much on board with that analogy.

Join every Thursday so you can Discover Ag.

Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.