Ep 222 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping agriculture, policy, and culture — with their usual dose of snark and sincerity.

First up: Denver’s $3M climate campaign telling residents to “eat less meat.” Is this just smart marketing or another example of tone-deaf city policy? The hosts unpack the contradictions between urban climate initiatives and the agricultural backbone of Colorado — and why voters might not be on board with this push.

Then, a viral voicemail from a Cadillac buyer takes center stage. She’s got “an energetic allergy” to Texas leather and wants to know exactly where her Escalade’s interior was sourced from. Is it satire or a sign of how far removed consumers are from animal ag?

The third discovery? A farm-to-skincare success story. Meet the Taylor sisters — fourth-gen plum farmers turning byproduct pits into luxury skincare with Le Prunier. From Neiman Marcus shelves to viral beauty status, this ag x luxury brand story has Tara ready to hit add to cart.

And finally, a 175-year-old farm is being seized by local government under eminent domain for affordable housing. The hosts weigh legacy, policy, and the real danger of treating farmland as “fair game” for development.

BUT WAIT — there’s more! Stick around for a bonus mini-interview with Iowa corn and soybean farmer Joe Roberts, recorded live at the Iowa Corn 350 NASCAR race. From fuel independence to sustainability to getting more farmers in the driver’s seat of national conversations, this conversation is fast-paced (literally) and full of insight. Check Out Iowa Corn 🌽: https://www.iowacorn.org/

What We Discovered This Week 🤠 🪩 Denver’s plant-based push and the backlash from ag 🪩 The Cadillac voicemail that broke the internet 🪩 Plums → Pit Oil → Luxury Skincare 🪩 Eminent Domain: A 175-year-old farm fights back 🪩 Corn-powered NASCAR + Ethanol Myths Debunked

🌾 WELCOME TO DISCOVER AG 🌾 A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

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