In this episode of Skincare Anarchy, Dr. Ekta Yadav chats with Yashi Shrestha, co-founder and Head of Chemistry and Sustainability at Novi Connect, to discuss the crucial topics of ingredient transparency and sustainability in beauty. Yashi shares her journey from Nepal to the U.S., where her passion for green chemistry led her to create a platform that helps brands and consumers make more eco-conscious choices.

Yashi explains how Novi Connect provides brands with access to transparent, actionable data, allowing them to build products that align with sustainability standards. She emphasizes that sustainability goes beyond simply swapping out ingredients; it requires a comprehensive approach, from sourcing materials to minimizing environmental impact. 

A major theme of the episode is moving beyond “free-of” labels to truly educating consumers about ingredients. Yashi advocates for a more informed approach to beauty, focusing not only on what’s left out but also on the science behind what’s included. Novi Connect’s mission is to empower brands to be transparent and back their claims with verified data, building consumer trust.

As the beauty industry shifts toward transparency and eco-friendly practices, this conversation offers valuable insights into how brands can step up and how consumers can make informed choices. 

To learn more about Novi Connect, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.

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