Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking).

Feel free to follow the outline as you listen.

Those D.A.M SEO Tools

D = Discovery Tools:


Keyword Research
Google site: and Google cache:
Competitive Research:


A = Analysis Tools


Technical Analysis
Backlink Analysis


M = Measurement Tools


Setting goal metrics to define the proper tools
Analytics

Pixel Based
Server Log Based


Rank Trackers
Conversion Tracking

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