Ratchet+Wrench Radio

Dissecting Mail Shark’s New Auto Care Customer Survey (w/ Josh Davis)

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Welcome to Ratchet+Wrench Radio, your podcast for strategies and inspiration for auto care success. This week, Josh Davis, chief revenue officer at MailShark, joins host Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. We'll talk about:

 

  • How they gathered the data
  • What they learned about consumers and trust as it pertains to shops
  • Why trust is changing
  • One trust factor shop owners must fix today
  • How DVI factors into consumer trust and perception of repair shops
  • Demographic, economic, and generational factors regarding trust
  • Whether 5-star Google ratings help or hurt shops in the eyes of consumers
  • Habits of high-income customers
  • Marketing tips for shops

    • Get your copy of the survey.

    ...more
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