Ratchet+Wrench Radio

Dissecting Mail Shark’s New Auto Care Customer Survey (w/ Josh Davis)

Listen Later

Welcome to Ratchet+Wrench Radio, your podcast for strategies and inspiration for auto care success. This week, Josh Davis, chief revenue officer at MailShark, joins host Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. We'll talk about:

 

  • How they gathered the data
  • What they learned about consumers and trust as it pertains to shops
  • Why trust is changing
  • One trust factor shop owners must fix today
  • How DVI factors into consumer trust and perception of repair shops
  • Demographic, economic, and generational factors regarding trust
  • Whether 5-star Google ratings help or hurt shops in the eyes of consumers
  • Habits of high-income customers
  • Marketing tips for shops

    • Get your copy of the survey.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Ratchet+Wrench RadioBy Ratchet+Wrench
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    24 ratings

    More shows like Ratchet+Wrench Radio

    View all
    The EntreLeadership Podcast by Ramsey Network

    The EntreLeadership Podcast

    4,384 Listeners

    Remarkable Results Radio Podcast by Carm Capriotto, AAP

    Remarkable Results Radio Podcast

    69 Listeners

    Ramsey Everyday Millionaires by Ramsey Network

    Ramsey Everyday Millionaires

    3,678 Listeners

    The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

    The Home Service Expert Podcast

    742 Listeners

    The Institute’s Leading Edge Podcast by institutesleadingedgepodcast

    The Institute’s Leading Edge Podcast

    6 Listeners

    Changing The Industry Podcast by David Roman & Lucas Underwood

    Changing The Industry Podcast

    82 Listeners

    Just One Thing by Rick White

    Just One Thing

    1 Listeners

    Chris Cotton Weekly Blitz by Chris Cotton

    Chris Cotton Weekly Blitz

    5 Listeners

    Diagnosing the Aftermarket A to Z by LSTN Media LLC

    Diagnosing the Aftermarket A to Z

    18 Listeners

    Car Dealership Guy Podcast by Car Dealership Guy

    Car Dealership Guy Podcast

    416 Listeners

    Gearbox Podcast by Jimmy Purdy

    Gearbox Podcast

    13 Listeners

    Success Leaves Clues: An Automotive Industry Podcast by SLCAutoPodcast

    Success Leaves Clues: An Automotive Industry Podcast

    44 Listeners

    Business By The Numbers by LSTN Media LLC

    Business By The Numbers

    28 Listeners

    The Auto Repair Marketing Podcast by LSTN Media LLC

    The Auto Repair Marketing Podcast

    4 Listeners

    Confessions of a Shop Owner by Mike Allen

    Confessions of a Shop Owner

    10 Listeners