When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens">Kat Liendgens, CEO of Hannon Hill">Hannon Hill, reminds us, the national pool of traditional college students is shrinking fast.

That means marketing teams need to get with the times and bring a diversity of voice into their CMS strategy.

Kat explains why colleges and universities need to start appealing to a broader array of personas, including the people who influence young students’ choices the most — their parents.

Join us as we discuss:

- Incorporating diversity of voice in school websites and CRMs (5:09)

- Setting content contributors up for success in your CMS (11:53)

- How higher ed content compares to other industry verticals (18:23)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- Hannon Hill">Hannon Hill

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