These days, people's attention spans are short. They prefer to watch quick videos rather than long ones from someone they don't know well. That is why short videos work - they respect your time and engage your emotions from the start. 

But "short" doesn't always mean "best." The video has to be long enough to explain what you need to know and make you want the product. Otherwise, you'll click away.

Put yourself in your audience's shoes when they watch your sales video. What do you expect to see? Naturally, you want something concise and straightforward that communicates the content. Once you connect with the message and know what to expect, you will engage more and convert as soon as possible.

In another Diamond Life Mentor Uncut episode, Balazs W Kardos answers questions from one of the Accelerator members about focusing on emotions to convert the audience. One way to do that is to trim 40-minute video sales letter scripts to 10 minutes to grab them by the gut, not the brain, and talk to their frustrations. 

Balazs does not want you to sugarcoat it. Speak to their hidden hopes. Show them what is truly at stake if they do nothing. You need to be the one who wakes them up to that harsh truth. The best-case scenario is when they listen and act. What could their life look like? Real freedom? Real happiness? Real results? Then, hit them with the flip side and the brutal reality of staying exactly where they are. 

Your main goal right now is to get them emotionally invested. Once you connect with their hearts, their minds will follow. That is when conversion happens. They stop being leads and start becoming your people.

Catch this episode to learn the simple steps to create content that taps into your leads' emotions and turns them into loyal customers.

Key Diamond Nuggets In This Episode:

• What A/B testing can you do in your marketing approach to reduce no-shows?
• Why start and maintain an email list of engaged prospects?
• How can you create engaging presentations that capture emotions?
• How can you improve your booking process with an email marketing system?
• Why create shorter web classes?

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