Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Austin Lindquist, and Jack Hepp – who share their real-world success stories using Demand Gen for diverse lead generation clients, from educational institutions to home services and cybersecurity firms. Their experiences will inspire you with practical examples of how to make Demand Gen work for your own accounts. Tune in to discover how these experts leveraged creative strategies, precise targeting, and thoughtful landing page experiences to drive high-quality leads and exceed client expectations.

Key Topics Discussed:

• How an educational institution achieved brand awareness and enrollment goals with Demand Gen, including unexpected geographic reach.
• Using Demand Gen to boost leads for a home services business during their slower season.
• Creative Demand Gen targeting strategies for a cybersecurity client, focusing on problem-aware audiences with a low-friction conversion path.
• The critical role of compelling creative in Demand Gen campaign success.
• The importance of sophisticated audience targeting options available in Demand Gen.
• Setting realistic conversion expectations and optimizing bidding strategies for Demand Gen campaigns.
• Why your landing page and offer are just as crucial as your ad creative and targeting for Demand Gen results.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

Google Ads Experts featured in this episode

• Heather Broussell of Antares Digital Marketing https://antaresdigitalmarketing.com
• Austin Lindquist of Ring Ring Marketing https://www.ringringmarketing.com
• Harrison Jack Hepp of Industrious Marketing https://industriousmarketing.co

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Inside Google Ads course
Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. You'll find up-to-date in-platform tutorials, including brand new Demand Gen lessons to reflect recent platform changes. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode70

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