More or Less

Do half of new books really sell fewer than twelve copies?

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A US government lawyer recently caused a stir in the publishing world when he said during a high profile legal trial that half of all new trade titles – books aimed at a general audience - sell a dozen copies or less. Tim Harford investigates with the help of Kristen McLean from the NPD Books group.

Presenter: Tim Harford

Producers: Octavia Woodward, Jon Bithrey
Editor: Emma Rippon
Production Coordinator: Jacqui Johnson
Sound Engineer: Graham Puddifoot

(Image: Stack of books on display at the bookstore: bitterfly/Getty)

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More or LessBy BBC Radio 4
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