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Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.
Common criticisms:
- Too linear
- Imply a finite end
- Focus on conversion
- Rely on abundant attention
Are funnels being replaced? Or do they still capture the customer journey?
Guest: Megan Dougherty, One Stone Creative
Send Megan an email https://onestonecreative.net/contact/
On Twitter @oscpodcasting
On Instagram @oscpodcasting
Download the 2022 State of Business Podcasting Report
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Follow us on:
- Our NEW You Tube Channel
Request a transcript of this episode
Support the show
View all episodes
By Stories and Strategies
5
1313 ratings
The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.
Common criticisms:
- Too linear
- Imply a finite end
- Focus on conversion
- Rely on abundant attention
Are funnels being replaced? Or do they still capture the customer journey?
Guest: Megan Dougherty, One Stone Creative
Send Megan an email https://onestonecreative.net/contact/
On Twitter @oscpodcasting
On Instagram @oscpodcasting
Download the 2022 State of Business Podcasting Report
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Follow us on:
- Our NEW You Tube Channel
Request a transcript of this episode
Support the show
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