** NOW WITH THE CORRECT AUDIO**

If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching.

Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”

In this episode of Good Enough Counsellors, Josephine challenges the myth that you need years of expertise before you can choose a niche. She shares her own story of how her niche “found her,” explains why expertise grows through focus and experience, and offers gentle encouragement for anyone feeling “too ordinary” to stand out.

You’ll hear:

• Why “I need to be an expert first” is one of the biggest myths about niching
• How your interests, life experience, and placement clients can guide you
• Why clients are drawn to clarity, not to people who try to do everything
• How a niche helps you naturally build expertise over time

Plus: Josephine shares details of her October workshops in Therapy Growth Group, where she’ll be helping therapists explore and refine their niches, and a free handout to test whether your niche idea is viable.

Download the Niche Selection Scoring Sheet HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

marketing, therapists, niche, imposter syndrome, expertise, private practice, client attraction, lived experience, personal growth, Therapy Growth Group