Stripping Off with Matt Haycox

Do What Is Fun for You and You Will Make Money - Jon Joseph Bourgerie Interview


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Jon is the founder of the Modball Rally, the largest and most successful road trip party in the world, which takes place each year through the UK, Europe, America and Australia.


Now residing in Shoreditch, London, Jon was born in a small village and attended school in Wiltshire. He developed a strong sense of business acumen at an early age, and his entrepreneurial streak was encouraged by his father who instead of giving Jon weekly pocket money, would give him a £5 note and encourage him to buy and sell things to fellow students.


Within 3 months, Jon had created a mini confectionary empire at his school and was making £70 a week profit at the tender age of 12. However, the successful business venture came to an abrupt end after he was threatened with expulsion when his teachers discovered the reason behind a 30 per cent drop in the school canteen’s profits and a huge amount of chewing gum around the school.


The remainder of Jon’s school career passed without incident and he went on to university obtaining a batchelor’s degree in Advertising and Marketing, where he had the idea for the Modball Rally – a non-stop party road trip around Europe with some of the world’s fastest, best and most unusual cars. After graduating. Jon took a year out to concentrate on his other big passions – surfing and skydiving. He travelled the globe visiting some of the world’s best beaches and drop zones and working as a surfing instructor in Hawaii, but returning home twelve months later penniless.


Jon borrowed a friend’s sofa in London, walked everywhere, lived on Weetabix and landed a role at a advertising agency. He continued to dream of launching the Modball and he did it with the only asset he had, a Playstation with 21 games. Jon swapped his beloved Playstation with a colleague who agreed to build the first Modball website, six weeks later and a bit of convincing at Max Power magazine to announce the event Jon had sold out the first rally.


The first Modball event in Europe took place with 150 cars driving through Germany, Belgium, The Netherlands, Czech Republic, Italy, France and Austria. It causes headlines all over the world with it’s unique combination of fast cars, models, partying, celebrity, music and travel.

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