Maybe you’ve seen IT Cosmetics at your local Sephora or even consider it a holy grail in your makeup kit, but I’ll guess you had no idea this mega-brand started as a passion project in one woman’s living room!

This week, I talked to Jamie Kern Lima about how she turned her business into a BILLION dollar company. She is such an exciting guest because of her accomplishment and because she embodies everything we love about the Because I Can mindset.

Jamie faced rejection after rejection. She had no experience or connections in the beauty industry, and it seemed that every step forward was like pushing a boulder uphill. And she didn’t let any of it stop her.

She took those rejections and held on to her vision and listened to her gut, and the results have been nothing short of amazing. Jamie shares some of the lessons she’s learned along the way and what to expect in her newly released book. Tune into this week’s episode to here where some self-belief and authentic living can get you!

Key Takeaways

• What she thought was her dream job (04:00)
• The “setback” that ended up being the birth of her company (06:10)
• Knowing when to let go of a dream (11:50)
• Breaking into the beauty industry (18:00)
• Her real story (19:30)
• When the rejection feels personal (23:20)
• The first big YES (31:50)
• The power of showing up authentically (38:40)
• Where to connect with Jamie (43:50)
• Top Takeaways (47:10)

Additional Resources 

To Purchase a copy of Jamie’s book “Believe It” head here
Follow Jamie Kern Lima IG: @Jamiekernlima
Follow Jamie Kern Lima on FB @JamieKernLimaPage

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