In this episode, I’m going to talk about the four different types of online stores that one can start and grow successfully. When I first got started in online business, I didn't even know that there were actual different types of online stores. I just started selling leftover crafting supplies from my house. And in hindsight, my lack of awareness was probably such a blessing, because had I had known all the options, I probably would have been paralyzed with information overload, and had been unable to even make a choice. 

With the tons of information out there about starting and building an online store, and the widespread knowledge of what eCommerce means, a lot of you might just feel a little bit overwhelmed by the online store options. I know you’ve definitely been doing your research and consulting experts so you’ve definitely come across terms like dropshipping, affiliate marketing, traditional shop your own branded products, and FBA. You've probably even gone a step farther and looked into the pros and cons of each. But all that just makes it harder for you to make a decision. Right? 

Well, my advice is that you first of all choose what kind of shop you want to create based on two things; what interests you, and the Easy-Hard, Hard-Easy rule. The Easy-Hard, Hard-Easy rule refers to a way of doing things in a business. One can either choose the hard option first, and get it out of the way so things can get easier as they run the business, or they could choose the easier way first, and then have things with the business getting harder as the business grows. I'll explain how that rule applies to the different online business models that I'm going to be sharing with you on this episode, and at the end of it all, you can rest assured that you will have what it takes to go start your online store and run with it. Stay tuned!

Key Takeaways:

• Alison’s view of eCommerce and how she initially didn't know it was associated with an online store (01:24)
• The Easy-Hard, Hard-Easy rule of business (03:30)
• Comparing the different types of online stores that you can build (06:34)
• The pros and cons of dropshipping and international versus local dropshipping (09:01)
• Affiliate marketing and why it’s more on the Hard-Easy spectrum (13:13)
• An online shop with a mix of other people's products and your own branded products (16:28)
• Starting from scratch and building a quality that no one else can touch (18:20)

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