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0:55 Reminders

2:44 An AI reminder

AI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY

3:34 Authority comes from backlinks

3:58 SEO is like running in a race

4:30 There's always a website in first position, etc.

5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition

6:25 Why do you lose your rank?

Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhA

Episode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA

7:46 People do not hire us if they are already in the first place

8:14 When people get outranked they complain on SEO discussion websites about losing rank

9:10 Websites on the first page organically get backlinks

The 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8

The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv