Does Size Really Matter in Estate Agency?

In the fast evolving property market, the traditional advantage of being a large agency is rapidly diminishing. Ian Preston, estate agent at Preston Baker and CRM expert, joins us to discuss how technology, particularly AI and automation, is changing the landscape for agencies of all sizes.

While large corporates have historically had the edge, especially when it comes to better deals with property portals, the game is changing. AI is now allowing agencies, no matter their size, to handle tasks like automated viewing feedback, lead management, and even prospecting with ease. But it’s not just about automation; it’s about customising your technology to reflect your brand’s voice and personality.

Ian reveals how smaller agencies can stay competitive by leveraging these tools, ensuring they don’t miss out on opportunities just because they don’t have hundreds of offices. The future of estate agency is about working smarter, not harder, and face to face interactions will remain at the heart of the business, even as technology takes over routine tasks.

Listen now to discover how embracing AI and CRM can help your agency thrive in the digital age.