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Donor retention is an ever-increasing concern for nonprofits. We all face the threat of donor attrition. In a fast-paced world where the competition for attention and resources is steep, it can be challenging to find ways to retain our top donors. In this episode, fundraising coach and expert, Adrianna O'Donnel gives us tips to recognize risk areas and strengthen our donor relationships. Rather than ebbing and flowing our communication, Adrianna encourages us to get to know our donors’ preferences and interests. Once we know who they are and what they prefer, we can differentiate them from those doing mass communication or a one-size-fits-all strategy by finding meaningful ways to connect.

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