Being Freelance

Don't Freak Out! - Strategist Louisa Heinrich


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Strategist, speaker, designer and instigator Louisa trades both as herself and as her company Superhuman Limited, travelling from her homes in Berlin and London to make a difference across the digital world. A long career from startups and agencies to big corporations and even governments has given her great insights to share so hopefully we won't freak out.

Note: since recording this episode (July 2015), Louisa's longtime collaborator Ayman Maat has become a full partner in Superhuman Limited. Busy, busy, busy.

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Here’s some of the key takeaway points:

  • working as a company with its own name and brand can open you up to

    bigger clients than a single freelancer could ever get, no matter how
    good your CV

  • identify patterns in what clients ask of you… is there a way of

    productizing that service to make it more obviously available or open
    to a wider audience?

  • identify negative patterns in your workflow; how can you

    break free of them?

  • DON’T FREAK OUT!

  • find a way to mitigate anything that freaks you out, put yourself

    back in control

  • communication with clients is key; be clear about what you're doing,

    when and why - how is it going to be benefit them?

  • ask for feedback from clients after every engagement

    More from Louisa

    Louisa on Twitter

    Louisa's site & blog

    Louisa's company Superhuman Limited

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