It's been five years since I got into the "fitness over 50" game -- and five years since I first met Dan Ritchie and the Functional Aging Institute.

So, when Dan asked me to speak last week at an FAI gathering in Nashville last week, my thoughts turned to "then" and "now." I spoke about 5 points of communications in the over-50 market that were true then -- and 5 that are new today.

Change is scary sometimes. But it comes whether we like it or not. So, I wanted to take this opportunity to remind gym & studio owners that they need to keep their eyes and minds open while evaluating what comes along, what happens, and what's worth their attention.

Resources

Functional Aging Institute

My new course to motivate men over 50 to get off the couch and into fitness

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market