On today's episode of the Off the Clock Show with hosts Shawn Gervais from OrbisX and Marty Hill from hyperClean we discussed some great marketing tips for finding the right mini-cultures within your area that you can tap into and piggy-back on their sense of pride and community in order to harness the power of word of mouth to go viral... well at least in that community and to create the right message for your target audience. We also talked about identifying the right elements and components within yourself and your organization to ensure your business has staying power and didn't just "get lucky" with one hit wonders or the "right economy" etc. as we saw during the pandemic in the detailing industry. The Just the Tip segment on the Off the Clock Show which is brought to you by OrbisX CRM for detailers and hyperClean car care products to help you succeed in your detailing business.