This week, we’re calling out the microwave marketers — the ones looking for shortcuts to shortcuts, trying to copy their way to success instead of actually learning how to cook. 🍽️🔥

We dive into the difference between reproducing vs. copying in business — why slapping someone else’s post style or ad headline on your page won’t make you rich, and how real marketers reproduce with purpose. That means studying what works, adding your own flavor, and actually improving it instead of being the cheap knockoff version of another shop.

We also tee off ⛳ on golf-inspired marketing, showing how something playful and creative can grab attention (without being another “game changer” post). Speaking of game changers, we talk SEMA — the biggest, boldest, and sometimes most bullshit-filled event in the detailing world — where apparently everything is a “revolution,” even if it’s the same tired crap in a new wrapper.

Our big takeaway? Stop microwaving your marketing. Let it simmer. Build a strategy with flavor, depth, and originality — because half-assed marketing leads to half-filled shops.