Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.com

Download my free checklist Plan For A Kick-Ass Year 2026 here: https://www.martinaflor.com/plan

For years, I planned my year like most people do, writing long lists of goals every December, but instead of feeling focused, I felt overwhelmed and never consistently reached them. Once I realized the problem wasn’t motivation but how I was planning, everything changed, and in this video I share how I plan my year now, why planning matters—especially for freelancers—and how to design a year that supports your work, energy, and life.

✨ Connect with me on social media

🎨 Instagram ➤   /   / martinaflor  

🎥 TikTok ➤   /   / martinaflorstudio  

📬 Join my newsletter ➤ https://www.martinaflor.com/lettering... 

🎁 Free Resources

➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:

👉 https://www.martinaflor.com/guide

➤ Lettering Quiz – Find out how much you really know about lettering:

👉 https://www.martinaflor.com/quiz

➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:

👉 https://www.martinaflor.com/portfolio...

📚 My Best-Selling Books

➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters

👉 https://amzn.to/4nctRmM

➤ Make It – My latest book on turning your creative skills into a business

👉 https://amzn.to/46U1aEl

👀 Timestamps:

00:00 Introduction

02:13 How I Actually Plan

02:52 Planning at Different Levels

03:28 Guidelines That Keep Planning Realistic

04:05 The Tools I Use

04:36 Prepare With Data

04:56 Look Back Before Moving Forward

05:22 Set Non-Negotiables

05:45 Possibility Brainstorm

06:08 Select Big Events

06:41 Set Impact Goals

06:55 Set Revenue Goals

07:15 Put Everything Into The Calendar

08:44 Final Check-in

🎧 Listen to the Podcast

✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design

🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...

🎙️ YouTube:    • Martina Flor's Open Studio Podcast  

💼 Want to learn with me?

➤ The Lettering Seminar – My signature program to master the craft and business of lettering

👉 https://theletteringseminar.com/ 

➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients

👉 https://martinaflor.com/coach

🧑‍🎨 About Me

I'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.

On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.

#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar