In this episode of The Beef Podcast Show, Dr. Jessica Newberry, Livestock Health Associate Director of Marketing and Technical Service at Virbac, explains practical strategies for heifer development and retention. She shares about selection criteria, immune system management, nutrition planning, and reproductive efficiency to improve long-term herd profitability. Learn how to make smarter investment decisions and build a resilient cow herd. Listen now on all major platforms!

“Heifer selection begins with clearly defining herd goals, including traits like birth weight, milk production, and structural soundness, ensuring long term productivity across multiple calving seasons.”

Meet the guest: Dr. Jessica Newberry earned her DVM from the University of Missouri, an MS in Agricultural Economics from Purdue University, and an MBA from Indiana University. She currently serves at Virbac, focusing on livestock health and technical services. Her work centers on cattle health, reproduction, and production systems. 

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What you will learn:

• (00:00) Highlight
• (02:25) Introduction
• (05:56) Heifer selection
• (10:59) Immune strategy
• (17:02) Nutrition basics
• (21:49) Puberty readiness
• (25:08) Breeding strategy
• (27:30) Final Questions

The Beef Podcast Show is trusted and supported by innovative companies like:

- Virbac

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- Farmatan

- DietForge

- dsm-firmenich

- Rangen Group

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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