In this special episode of The Beef Podcast Show, celebrating Beef Month, Dr. John Ritten from Colorado State University explores the complexities of sustainability in beef production. He discusses balancing economic, environmental, and social factors, the role of consumers and policymakers, and how producers can adopt solutions while maintaining profitability. Learn why long-term data, regional adaptability, and holistic decision-making are essential for the future of the beef industry. Listen now on all major platforms!

"Sustainability is a big word—ask ten people, and you'll get twenty definitions. The real challenge is balancing environmental, economic, and social factors in a way that benefits everyone."

Meet the guest: Dr. John Ritten is a Professor of Agricultural and Resource Economics at Colorado State University’s AgNext program. With a Ph.D. in Natural Resource Economics from Colorado State University, an MBA from New Mexico State University, and a B.S. in Marketing from Arizona State University, he specializes in sustainable livestock systems. His work focuses on balancing economic, environmental, and social outcomes in beef production.

What you will learn:

• (00:00) Highlight
• (01:31) Introduction
• (03:46) Defining sustainability
• (07:30) Economic viability in beef
• (12:20) Consumer-driven industry shifts
• (17:03) Policy impacts on production
• (23:23) Regional challenges in beef
• (28:02) Final three questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* bioMérieux

* Pro Earth Animal Health

- Virbac

- dsm-firmenich

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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