We talk with the Drama Pops team from Codeway — one of Turkey’s top mobile app publishers — about how they scaled a short drama app from scratch into one of the most promising products in the entertainment app space.

www.codeway.co

https://play.google.com/store/apps/details?id=com.deepvision.shortdrama&hl=en

🧠 What You’ll Learn:

Why they chose to avoid ad breaks during cliffhangers (and how it helps retention)

The economics of short-form drama production (yes, it's cheaper in Turkey than LA)

The role of VIP subs, daily tickets, and ad slots in monetization

How they approach hit creation, series testing, and expanding to global demographics

The challenge of staying fresh in a sea of apps chasing the same TikTok tropes

Why interactive content and AI may define the next wave of short drama apps

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guests: Sefa & Burkay

https://www.linkedin.com/in/sefakoca/

https://www.linkedin.com/in/burkay-cagilti/

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Drama Pops and Codeway

05:34 Overview of Codeway's Success and Growth

07:15 Exploring the Short Drama Market

10:25 The Journey of Creating Drama Pops

11:59 Content Strategy and Launching the App

13:23 User Experience and App Features

18:32 Monetization Strategies and Ad Integration

28:58 Content Production and Originality

30:10 Trends and Audience Engagement in Content Creation

32:39 Exploring Interactive Storytelling

36:11 Monetization Strategies in Interactive Content

37:20 The Impact of Hit Content on User Acquisition

39:51 The Short Drama Industry Landscape

42:00 User Acquisition and Content Decisions

44:22 The Role of AI in Content Creation

47:42 Playable Ads and User Engagement

49:23 Long-Form Content in User Acquisition

52:21 Expanding User Acquisition Channels

54:52 The Future of Short Dramas and Audience Engagement

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric