“There is this arrogant assumption that the things we don’t know or understand must be bad, because if they were good, we would already know about them or understand them.” –Derek Sandhaus

In this episode of Deviate, Rolf and Derek discuss the culture and traditions of baijiu liquor in China (4:00); Derek’s introduction to China and baijiu, and how Sichuan, more than any other province, is known for making baijiu (15:00); the history of baijiu, its significance to Chinese culture, and the rules that surround its consumption at meals (22:00); how alcohol influenced Chinese culture and agriculture over the years, and how foreigners have interacted with baijiu (31:00); the challenge in introducing baijiu to the American market, how it has as many variations as different as vodka and tequila, and how to find and enjoy baijiu in the United States (36:30).

Derek Sandhaus (@dsandhaus) is a writer, traveler, and author of several books on Chinese history and culture, including Baijiu: The Essential Guide to Chinese Spirits and Drunk in China. He is a cofounder of Ming River Sichuan Baijiu and currently serves as the brand’s communications director. He is also the editor of DrinkBaijiu.com. 

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This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by Wirecutter, The New York Times, Travel + Leisure, Business Insider, Carryology, and many other industry outlets.

This episode is also brought to you by AirTreks, an industry leader in multi-stop international travel. AirTreks is a distributed travel company with employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.

The Deviate theme music comes from the title track of Cedar Van Tassel’s 2017 album Lumber.

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