Episode Summary: In this Develop This! episode, Joi Cuartero Austin is joined by Erik Reader, Director of Illinois Main Street, to reflect on the 2025 Main Street Now Conference in Philadelphia—and explore how communities can spark connection and belonging with visitors.

From bike rides through vibrant neighborhoods to high-energy welcomes from Philadelphia Mayor Cherelle Parker and Pennsylvania Governor Josh Shapiro, this year’s conference was more than just workshops—it was a fully immersive experience. Joi and Erik dive into how the conference format continues to evolve to inspire, connect, and equip economic development leaders.

But beyond the conference buzz, the conversation turns to a bigger idea: What does it take for someone to fall in love with a place? Borrowing a tourism favorite—"the first date" analogy—the duo explores how a community’s vibe, downtown experience, and sense of hospitality can move someone from visitor to investor, new resident, or lifelong champion.

Key Topics Covered:

• Highlights from Main Street Now 2025 in Philly
• Why Philadelphia felt like a “meet-cute” for many attendees
• How tourism can be the first step toward economic investment and relocation
• What makes downtowns powerful catalysts for community connection
• Practical strategies to make visitors feel welcomed and want to come back
• The role of hospitality, local partnerships, and intentional follow-up
• Building long-term relationships: from first impression to belonging

"Those who visit first are more likely to return, invest, or even call your community home—so roll out the red carpet."

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