Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market.

This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content.

This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing.

Subscribe to DTC ➝ https://directtoconsumer.co

Subscribe to the Lazy Marketer ➝ https://thelazymarketer.com/newsletter

Learn More about Black Crow AI ➝ https://BlackCrow.ai

Richard has been working with AI for over a decade, cutting his teeth as an executive at Travelocity and building Black Crow AI to bring enterprise-level AI and Machine Learning to any DTC brand keen on massively improving the efficiency of its ad spend and overall marketing approach.