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It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including:

-Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences)

-Using FB ads library to see what the “big guys” are and AREN’T doing

-Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels)

-Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working)

-Bad Meta campaign setup(leads to wasted budget)

-Cutting tests too early with limited budgets

-Not adding in enough contrast to tests(for quicker insights and less wasted budget)

-Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget).

-Relying solely on the ads over the product itself(a good product does most of the talking)

-Being stuck on set goals while benchmarks are still being set

-Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands.

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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re revisiting Youthforia, the makeup so good for your skin you can sleep in it, with founder and face of the brand Fiona Chan…

We catch up on the evolution of Fiona’s omnichannel strategy and their highly successful launch into Ulta, as well as their 4xing of their product line, including a new hero product…

https://youthforia.com

Fiona and I catch up about what it’s like to be the face of a brand, how much we love making content, and why it sometimes feels like therapy.

And go deep on Fiona’s recent Shark Tank experience, where she became Mark Cuban’s first-ever makeup investment…

Energetic founders like Fiona are my fountain of youth…

On with the show

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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse.

https://taxaoutdoors.com/

This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how digital alleviates them, Cross product collaborations, festival marketing, and Cross Country rallies with 30 cricket taxa trailers…

Sign me up. Let’s get out of home for real…On with the show! 

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It's All Killer No Filler, and today we're diving into technical SEO and the common issues we see with DTC clients' SEO with Pilothouse's SEO Lead Ismail and Saul, Head of Google...

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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Jen Hagness, CEO and President of MySimplePetLab, a company pioneering a much more proactive approach to pet health… 

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Pod tests are hypotheses that get set up with strict parameters and five figures of ad spend to determine the best ways to lower your CPA.

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If you're launching new products in 2023, this one's a must-listen. You'll learn how Particl uses the world's largest eCommerce database to identify trends across over 500 million products and over 80,000 stores daily.

Get in the know -> https://particl.com/dtc

We also dive down the rabbit hole about the fast-approaching AI takeover on the operational, strategic side of DTC, and how it will free humanity up to focus on generating game-changing ideas...while AI does ALL the heavy lifting...and way sooner than you think.

Get in the know -> https://particl.com/dtc

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https://liquiddeath.com

Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M!

Selling….water? It’s crazy, but that’s what Liquid death understands better than anyone. They may sell water (still, carbonated, and now tea), but their real asset is customers' attention…This podcast goes deep with Hamid on Liquid Death’s mindset about doing things differently and using every customer touchpoint as a moment to make them laugh in the face of death.

From calling their review section “opinions from internet randos,” to charging your soul to join the mailing list to their significant revenue merch program where they’ve sold customized vending machines and wrapped Lamborghinis. 

Hamid gets to the bottom of what it’s like to work at an organization that’s achieved unbelievable velocity and massive cultural saturation…slinging water in cans.

The dream is alive. Let’s dive into death…on with the show!

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It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros.

Spencer drops five factors that can make or break your TikTok campaigns.

Work with Pilothouse ➝ https://directtoconsumer.co/events

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