DTC Podcast

Ep 393: Staying Inbox-Relevant: JoGo's Tactics for Gmail's Authentication Update | AKNF

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Welcome to today's episode of the DTC Podcast, where we dive deep with Jordan from JoGo into the stormy seas of Gmail's latest email authentication requirements. As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam folder and maintaining stellar deliverability rates.

In this episode, we cover:

  • Adapting to Gmail's New Rules: Understand the need for a sending domain and the critical setup of email authentication records.
  • Avoiding Inboxing Problems: Learn the pitfalls of incorrect domain setup and strategies for effective domain warming.
  • Navigating Apple's Privacy Updates: Discover how Apple's privacy measures affect email click metrics and what it means for your marketing strategy.

    • Why listen? For anyone looking to fine-tune their email marketing efforts, this episode is packed with expert advice on adjusting to email providers' ever-evolving landscape, ensuring your messages hit the inbox every time.


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