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Hello and welcome to DTC Podcast, I’m Eric Dyck…Today we’re beasting out on CPG Customer Experience with Jess Cervallon Head of CX at Mr. Beast’s Feastables, makers of Deez Nuts and Karl Gummies

Jess bring a SaaS background to the usually transactional CPG CX game, which has been key on her mission of giving every customer a piece of the Mr. Beast experience (Jimmy Pie) with every touch point

Jess shares examples of the most out of the box customer experience moments including traveling the US, delivering 11 Teslas.

Jess also shares her CX stack and how she thinks about segmentation and dynamic customer journeys…

Grab Deez Nutz and on with the show!

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million.

Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction!

This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business

How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce…

Crack open a Spritz, cos mine are already gone, On with the show!

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It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around:

YouTube's Partner Program: Why you need to be qualified and what it allows you to do

Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client)

The Dilution Effect, and why you want to keep your ads focused on unique USPs, rather than covering several in one ad.

Work with Pilothouse already! ➝ https://pilothouse.co

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It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including:

-Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences)

-Using FB ads library to see what the “big guys” are and AREN’T doing

-Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels)

-Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working)

-Bad Meta campaign setup(leads to wasted budget)

-Cutting tests too early with limited budgets

-Not adding in enough contrast to tests(for quicker insights and less wasted budget)

-Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget).

-Relying solely on the ads over the product itself(a good product does most of the talking)

-Being stuck on set goals while benchmarks are still being set

-Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands.

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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re revisiting Youthforia, the makeup so good for your skin you can sleep in it, with founder and face of the brand Fiona Chan…

We catch up on the evolution of Fiona’s omnichannel strategy and their highly successful launch into Ulta, as well as their 4xing of their product line, including a new hero product…

https://youthforia.com

Fiona and I catch up about what it’s like to be the face of a brand, how much we love making content, and why it sometimes feels like therapy.

And go deep on Fiona’s recent Shark Tank experience, where she became Mark Cuban’s first-ever makeup investment…

Energetic founders like Fiona are my fountain of youth…

On with the show

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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse.

https://taxaoutdoors.com/

This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how digital alleviates them, Cross product collaborations, festival marketing, and Cross Country rallies with 30 cricket taxa trailers…

Sign me up. Let’s get out of home for real…On with the show! 

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It's All Killer No Filler, and today we're diving into technical SEO and the common issues we see with DTC clients' SEO with Pilothouse's SEO Lead Ismail and Saul, Head of Google...