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If you're launching new products in 2023, this one's a must-listen. You'll learn how Particl uses the world's largest eCommerce database to identify trends across over 500 million products and over 80,000 stores daily.

Get in the know -> https://particl.com/dtc

We also dive down the rabbit hole about the fast-approaching AI takeover on the operational, strategic side of DTC, and how it will free humanity up to focus on generating game-changing ideas...while AI does ALL the heavy lifting...and way sooner than you think.

Get in the know -> https://particl.com/dtc

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https://liquiddeath.com

Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M!

Selling….water? It’s crazy, but that’s what Liquid death understands better than anyone. They may sell water (still, carbonated, and now tea), but their real asset is customers' attention…This podcast goes deep with Hamid on Liquid Death’s mindset about doing things differently and using every customer touchpoint as a moment to make them laugh in the face of death.

From calling their review section “opinions from internet randos,” to charging your soul to join the mailing list to their significant revenue merch program where they’ve sold customized vending machines and wrapped Lamborghinis. 

Hamid gets to the bottom of what it’s like to work at an organization that’s achieved unbelievable velocity and massive cultural saturation…slinging water in cans.

The dream is alive. Let’s dive into death…on with the show!

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It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros.

Spencer drops five factors that can make or break your TikTok campaigns.

Work with Pilothouse ➝ https://directtoconsumer.co/events

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Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead.

DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players

This podcast gives the nitty gritty of what's working with Merch, and goes into detail about how simple it is to get started.

Check out Printful.com for more information

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Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli.

These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks!

There are a handful of tickets still available, but they won't last long, so go to https://directtoconsumer.co/events to lock in your spot.

This C-Suite Mentor preview podcast focuses on the most challenging aspects of Mid-Day's meteoric rise to 8 figure success, from the challenges of scaling manufacturing of complex products to Nick's guidelines for raising funds, and Jake's unique role as a rainmaker as well as his personal struggle with nagging back injury that reminds us all how precious our health is...

This podcast made me realize that I too am a rainmaker, so it makes sense that I'm bringing 100 DTC founders to the desert, march 23-24...are you ready for the storm?

Mid-Day, all day, let's go!

Hope you enjoy

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It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best.

This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR actually a good thing? Plus you'll hear Eric discussing plans, risks, and benefits to switching to a dedicated IP for DTC Newsletter!

Work with Pilothouse Retention ➝ https://pilothouse.co

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS.

https://trueclassictees.com

https://meta.com

True Classic’s Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over.

Whether you’re a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day.

We cover:

On with the show…..we’ve got Meta on the line!

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Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas....

Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm…

https://Bushbalm.com

We’ll also dive deep into David’s Retail Planogram and learn why small fry stores were a great way to build Retail in Canada, but focusing on big 1000+ door partners is the play in the US.

And we go deep on Bushbalm's aggressive diversification into wholesale and what it means for their DTC growth…

On with the Show!

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It's Time for All Killer No Filler and it's time to get on board with GA4!

Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models.

Work with Pilothouse ➝ https://pilothouse.co

You'll hear:

Work with Pilothouse ➝ https://pilothouse.co

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Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah.

Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth.

https://myobvi.com

Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself!

Meet Ronak in person at C-Suite Mastermind Las Vegas March 23-24, 2023!

https://directtoconsumer.co/events

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