DTC Podcast

By DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and ... more

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FAQs about DTC Podcast:

How many episodes does DTC Podcast have?

The podcast currently has 696 episodes available.

DTC Podcast episodes:

January 12, 2021 Ep 65: Designing eCommerce Experiences with Facebook Shopping’s Design Manager
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We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner.
Take a listen for discussion on building with the customer in mind, radical transparency, and predictions on upcoming digital experience design trends!
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Watch this interview on YouTube - https://dtcnews.link/video
...more
38min
January 09, 2021 Ep 64: Will iOS14 wreck your Facebook Ads campaigns? (NEW GAME-CHANGING RULES INBOUND)
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On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.
This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools.
You’ll want to hear this team of experts unpack their instincts, plans, and strategies for surviving this big change.
Listen to the pod for:
📦 A breakdown of wtf’s happening with iOS14
📦 Facebook and Google’s response to the imminent change
📦 How does this compare to GDPR?
📦 What this change will look like for UX
📦 The role of agencies in this turbulent time
📦 Predictions for the future and how businesses will adapt
Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
48min
January 05, 2021 Ep 63: Radical Personalization with RightMessage's Brennan Dunn
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Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers.
We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, data-informed curation of messaging to appeal to each individual customer.
If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you.
Listen for value bombs on:
💣 Personalizing CTA’s based on where someone is in your offer funnel
💣 Using data to personalize your opt-in forms and increase conversions
💣 Low hanging fruit: are you missing an opportunity to convert returning visitors to your site?
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
49min
December 30, 2020 Ep 62: 2020 in Review: Top DTC Insights
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Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
25min
December 22, 2020 Ep 61: Building a Sneaker Content Empire with Nice Kicks' Matt Halfhill
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Our pod guest this week is Matt Halfhill, founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry.
Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to promote as you see fit.
According to Matt’s predictions - if you rely on other people’s products, your days are numbered. Every producer is moving towards a DTC model in this time of profound change as legacy businesses across all industries adopt to the new norm. (Hello and welcome to DTC - you’re in the right place 😉)
This is why product creation is a major initiative for Nice Kicks in 2021.
Services and products are investing so heavily in content that it only makes sense that content websites are looking to create products.
Take a listen to the full pod for discussion of the above, plus:
⚙️ Mechanics of a content machine
🧵Tailoring content for your audience’s audience
👟 2021 predictions
🔥 Hot takes on the sneaker resale market
👟 A sneaker aesthetics deep dive
Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video
...more
58min
December 19, 2020 Ep 60: What Most Brands Get Wrong on Google Ads
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On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google.
Google has been quietly growing its ad offerings while refining its algorithm, and our team of Google Ads heavy hitters Saul Garcia, Richard Clement, and Rafael Scott are your google guides here with up to date intel to help you on this massive platform.
💥 Getting specific with your SEO keywords
💥 Retargeting on Google
💥 Supercharge your audiences with branded keyword bidding
💥 The benefits of paid ads x organic listings
💥 Retargeting on Google
All this plus actionable strategies and resource suggestions to supercharge your Google ad presence. Take a listen, then get to work! 💪
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
47min
December 15, 2020 Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer
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📌 Pin Ads 4 the Win! 📌

With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.
Here’s a snapshot of what we’re seeing:
✅ 83% of people on Pinterest have made a purchase
✅   700M Users & growing on the platform
✅   $100K + the average household income of a :us: Pinterest user
✅   Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
✅   Super :arrow_down: CPMs $.50-$2.50
✅   Maturing algorithm
In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌ unpredictability of almost all ad platforms
❌ account shut downs
❌ radically changing cross channel ad landscapes
How are you filling your funnels?
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !!
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌 Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions! Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies.
It’s time to expand your traffic sources!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
36min
December 12, 2020 Ep 58: Stop the Scroll with Performance Driven Creative
Subscribe to DTC Newsletter - https://dtcnews.link/signup
This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating scroll-stopping creative and balancing performance with polish.
Take a listen for key insights on:
🗝 Standing out on socials
🗝 Data-driven creative
🗝 Intentionally breaking from design best practices
🗝 Easily applied creative hacks
🗝 How we structure our creative team
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
36min
December 08, 2020 Ep 57: Neville Medhora: How to Make Content & Copy Stand Out in a "Sea of Same"
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com.
His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy awesome and increase conversion rates across all the materials they produce.
We know we have some big-time copy nerds in our audience - this one’s for you. 🤓
Take a listen for:
✏️Why you should write exactly as you talk
✏️The not so secret sauce for building your audience
✏️Creating content that pops
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
1h
December 05, 2020 Ep 56: AKNF Black Friday Cyber Monday Retrospective with Pilothouse
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As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber Monday 2020 experience.
Listen to the pod for quick hits on:
💥 2020’s record-breaking Black Friday
💥 Starting sales early & extending to Cyber Week
💥 Our inventory strategy & plans for next year
💥 Balancing prospecting & retargeting over BFCM
💥 Our two-pronged creative strategy
💥 How to approach “gifters” by building a 🔥🔥🔥 Amazon storefront
Save and share with your team so you can activate these strategies next year 💪
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
...more
27min

FAQs about DTC Podcast:

How many episodes does DTC Podcast have?

The podcast currently has 696 episodes available.

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