Could I see myself or my wife working for/with this CEO? Would I quit my job and go work for this person? That’s the crux of it. If you’re a CEO out raising money, that is the lens with which you should view every interaction with a VC. You should come across in such a personally compelling way that they’re drawn to you. That’s the bar they are holding you to.

The right amount of diligence is a great topic to think about, whether a company is ready for investment or not. This episode was made for founders getting ready for investment, or founders who want to start asking the right questions about their work. Ben and David discuss in depth what you can reasonably expect from VCs conducting diligence, and how to set yourself up for long-term value creation. Most importantly, Ben and David discuss the questions you should be prepared to answer and the questions you should be prepared to have asked about you.

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• Sierra: https://bit.ly/acquiredsierra

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