What is the ideal number of members for a personal training gym? That's the question we attempt to answer in today's episode.

And to help us better understand the answer, we discuss Dunbar's Number and its significance to the fitness business.

Robin Dunbar was a British evolutionary anthropologist who suggested the ideal number of people who can maintain stable social relationships in a social circle.

You may already be wondering how this applies to your fitness business. But as you'll be hearing from Rick and Matt in this episode, this number is critical for your success.

Here at Alloy Franchise, we have industry-leading retention rates, and the reason for that is because we run the smaller training gym model as Dunbar's Number suggests. Clients tend to stick longer, which leads to a higher lifetime value. This then allows us to focus on fitness rather than sales.

Tune in to learn more about this interesting concept and how to apply it to your fitness business

Key Takeaways

- How the Dunbar's No applies in the personal training business (02:15)

- Why the smaller training gym model fared better during Covid (03:58)

- Examples of Dunbar's number working in businesses (08:04)

- Building a small tribe of people that trust and like each other (09:53)

- The larger the model, the more time you spend on acquisition (10:58)

- Why clients stick around longer in the Alloy Model (11:36)

Additional Resources:

• https://alloypersonaltraining.com/
• Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/

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